Below are summaries, lecture notes, study guides and practice exams for Principles of Marketing of Business Management (International Business) at Karel de Grote Hogeschool. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
Principles of Marketing Course: Complete Summary of the lectures. Chapters: 1-2-3-4-5-7-8-9-10-15-16
Karel de Grote Hogeschool / Business Management (International Business) / Principles of MarketingPrinciples of Marketing, Chapter 20 Summary - Social responsibility and ethics
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior
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Upload documentPrinciples of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing by Philip KotlerPrinciples of Marketing, Chapter 3 Summary - Analyzing the marketing environment
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing by Philip KotlerPrinciples of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 1 Summary - Creating and capturing consumer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing