Below are summaries, lecture notes, study guides and practice exams for Principles of Marketing (IBS1) of Business Management (International Business) at Karel de Grote Hogeschool. When you have documents yourself that can be shared among students, please upload them to aid other students with studying. Every time someone downloads your document, you will be rewarded.
This is a full summary of the course 'Principles of Marketing' in the first year of IBS. It is possible that the material has changed this year, so you better check my summary before starting to learn it. It includes: All theory seen in cla...Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing (IBS1)