Unit 19: personal selling and promotional skills for hospitality - € 5.99
€ 5.99

Unit 19: personal selling and promotional skills for hospitality

Unit 19: personal selling and promotional skills for hospitality van btec10 Hospitality
De unit is geschreven in het Engels en bevat 4 tasks.
Het enige wat je nog hoeft te veranderen, is de eigen ervaringen van personal selling.


Ask questions about the document or view comments (0)
Preview (2 of 13 pages)
Preview: Unit 19: personal selling and promotional skills for hospitality Preview: Unit 19: personal selling and promotional skills for hospitality

UNIT 19
PERSONAL SELLING AND PROMOTIONAL SKILLS FOR
HOSPITALITY
PROJECT TITLE : WHO ARE YOU

Stephanie van Voorst
1H7
Unit 19: Personal selling and promotional skills for hospitality

Unit 19: Personal selling and promotional skills for hospitality


INTRODUCTION
Personal selling is the marketing function that deals with the customer on a direct or face-to-face
basis. Personal selling attempts to inform and educate prospective customers and to persuade them
to purchase products and services. Promotional activities are essential within marketing to create
awareness and to stimulate interest in the product or service offered.
This unit introduces me to the various types of personal selling and promotional activities to be
found within the hospitality industry. The promotional activities include the promotional mix, public
relations and direct selling.
I will investigate the types of customers relevant to hospitality businesses, including individuals,
groups, business and private customers, as well as customer profiles based on income, class, age and
gender. I will also look at factors that influence the decision to purchase and the decision-making
process itself.
I will take part in practical activities. They will design promotions for use in hospitality businesses,
which will be linked to an overall business strategy and take into account the costs and resources
needed and the benefits to the customer and the business. I will then put into practice my personal
selling skills, such as my knowledge of the promotion and my ability to create awareness, identify the
product features and benefits, handle objections, and close the sale.

Unit 19: Personal selling and promotional skills for hospitality


Show preview as text ▼
Comments (0)

Be the first to comment on this document.

€ 5,99

Buy this documentAdd document to cart
  • check Money back guarantee
  • check Documents can be downloaded immediately
Specifications
Seller
Stephanievanvoorst
Stephanievanvoorst

Number of documents: 14

Recommended documents
Log in via Facebook
Log in via e-mail
New password
Subscribe via Facebook
Subscribe via e-mail
Aanmelden via Facebook
Shopping cart

Deal: get 10% off when you purchase 3 or more documents!

Deal: get 10% off when you purchase 3 or more documents!

[Inviter] gives you € 2.50 to purchase summaries

At Knoowy you buy and sell the best studies documents directly from students.
Upload at least one item, please help other students and get € 2.50 credit.

Register now and claim your credit