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Unit 17: E-Business for hospitality

Unit 17: E-Business for hospitality van BTEC 10 Hospitality
Deze unit is in het Engels geschreven en bevat task 1 tot en met 4
Hij is geheel voorzien van voorwoord, nawoord, inhoudsopgave etc


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Unit 17: E-Business for hospitality
Project title: Internet is the future

Name: Stephanie van Voorst
Class: 1H7
Unit 17: E-business for hospitality

Introduction
The term e-business relates to business activities that are carried out using the internet. It encompasses
e-commerce, which relates to buying and selling, but also includes servicing customers and collaborating
with business partners.
E-business is having a huge impact on the hospitality industry, an impact that looks set to continue. An
increasing number of people are booking and viewing restaurants and hotel rooms online, and they are
working with the smartest time-saving electronic systems. Businesses are using the internet to
communicate better with suppliers, and are increasingly bypassing intermediaries in order to
communicate directly with customers.
In task 1 of this unit I will explain the terms e-business and e-commerce. I will give examples of it. After
that I will describe the types of e-business: business to business, business to consumer and consumer to
consumer. Then I will give an example of e-business on my own work experience. In task 2 I will describe
the benefits of e-business and the impacts for three different types of businesses, namely Hilton Hotel,
Van der Valk Hotel and Centerparcs. In task 3 I will explain the barriers to the development of e-business
about this three businesses. And in task 4 I will describe the features of effective hospitality business
websites and the sales and marketing issues of which hospitality businesses need to be aware.
After this unit I know about e-business in the hospitality industry. I know the benefits and its impacts of ebusiness for hospitality industries. I understand the barriers to the development of e-business within
hospitality businesses. And I know the relevant features of effective hospitality websites and key sales and
marketing issues.

Stephanie van Voorst

Unit 17: E-business for hospitality


Index
Unit 17: E-Business for hospitality .................................................................................................................. 0
Project title: Internet is the future .............................................................................................................. 0
Introduction................................................................................................................................................. 1

Task 1........................................................................................................................................................... 3
1.1 Describe the applications of e-business in hospitality: ..................................................................... 3

Task 2 and task 3 ......................................................................................................................................... 5
Hilton hotel
2.1 Describe benefits of e-business for hospitality businesses: .............................................................. 5
2.2 List ways e-business can impact on the hospitality industry: ........................................................... 5
3.1 Explain barriers to the development of e-business within hospitality businesses and strategies
used to overcome them: ......................................................................................................................... 6
Van der Valk hotel
2.1 Describe benefits of e-business for hospitality businesses: .............................................................. 6
2.2 List ways e-business can impact on the hospitality industry: ........................................................... 7
3.1 Explain barriers to the development of e-business within hospitality businesses and strategies
used to overcome them: ......................................................................................................................... 7
Centerparcs
2.1 Describe benefits of e-business for hospitality businesses: .............................................................. 8
2.2 List ways e-business can impact on the hospitality industry: ........................................................... 8
3.1 Explain barriers to the development of e-business within hospitality businesses and strategies
used to overcome them: ......................................................................................................................... 9

Task 4........................................................................................................................................................... 9
4.1 Describe features of effective hospitality business websites: .......................................................... 9
4.2 Describe sales and marketing issues of which hospitality businesses need to be aware: ................ 9
Epilogue ..................................................................................................................................................... 10
Sources ...................................................................................................................................................... 11

Stephanie van Voorst

Unit 17: E-business for hospitality


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