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Unit 18: Marketing for hospitality

Unit 18: Marketing for hospitality
BTEC10: hospitality
De unit is in het Engels geschreven en bevat 6 tasks inclusief voorwoord, inhoudsopgave, nawoord etc
De unit bevat 18 pagina's


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Unit 18: Marketing for hospitality
Project title: Get the market

Name: Stephanie van Voorst
Class: 1H7
Unit 18: Marketing for hospitality

Introduction
This unit introduce me to the concept of marketing, the marketing process and the importance of
marketing to hospitality businesses.
I will explore the marketing principles of understanding the customer, ensuring that products and services
meet with customer needs and how marketing can influence customer behaviour. I will have the chance
to research the marketing strategies of a variety of hospitality businesses.
I will investigate the basic principles of marketing through an understanding of marketing objectives,
marketing mix, market segmentation and marketing communications. I will identify the constraints that
affect marketing for hospitality businesses.
Different methods of market research used by businesses will be covered in this unit, including the range
of data-collection techniques and how the data may be used to support decisions made by hospitality
businesses.
I will look at the principles of marketing environment analysis through an understanding of the elements
of political, economic, social and technological (PEST) and strengths, weaknesses, opportunities and
threats (SWOT) analysis. I will identify how these elements may be influenced and how they affect
hospitality businesses.
I will explore marketing strategies used by hospitality business including the principles of market
segmentation and use of the marketing mix as a method of developing products and services.

Stephanie van Voorst

Unit 18: Marketing for hospitality


Index

Index
Unit 18: Marketing for hospitality ................................................................................................................... 0
Project title: Get the market ....................................................................................................................... 0
Introduction................................................................................................................................................. 1
Index ............................................................................................................................................................ 2
Task 1........................................................................................................................................................... 3
1.1 Describe principles and strategies of marketing used in hospitality business: ................................. 3
Task 2....................................................................................................................................................... 6
2.1 Describe constraints which affect marketing strategies in hospitality business: .............................. 6
Task 3........................................................................................................................................................... 8
3.1 Describe the use of primary and secondary market research in hospitality businesses: ................. 8
Task 5......................................................................................................................................................... 11
5.1 Describe market environment analysis techniques used in the hospitality industry ..................... 11
Task 6......................................................................................................................................................... 14
6.1 Explain how the marketing mix is used in relation to hospitality products and services ............... 14
Epilogue ..................................................................................................................................................... 16
Sources ...................................................................................................................................................... 17

Stephanie van Voorst

Unit 18: Marketing for hospitality


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