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Marketing tutorials ppt notes (course AMM)

This document contains the marketing tutorial notes including all the information out of the powerpoint presentations. This was used at the marketing part of the course Advanced Management and Marketing.

It contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. The tutorials are regarding chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA).

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Specificaties

Niveau: Universiteit
School: Wageningen University
Opleiding: Management, Economics and Consumer Studies
Vaknaam: Advanced Management and Marketing
Alle documenten voor dit vak ›
Vakcode: MST-21306
Studiejaar: 2018/2019
Document
Rubriek: Aantekeningen
Bijgewerkt op: 28-01-2019
Gemaakt op: 27-01-2019
Type: .pdf
Pagina's: 24
Taal: English
Tags
marketing advanced management and marketing tutorials notes

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