This document contains all the slides with extensive notes of the 'marketing planning' course taught by prof. Kotschedoff in 2020.
This document is NOT a summary. All notes provided in the online lectures are almost literally written out. It includes notes from live lectures (pre corona), the uploaded youtube videos and the lectures posted by the professor. It might seem like many information/pages, but it provides an excellent context to study the course and studies very fast. Note: the notes may contain typos.
Only case 3 is not included.
I obtained a 19/20 for the exam in June 2020.
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