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International Business Assignment

International Business Assignment

This report analyzes and evaluates the current state of Tarkett Group strategy and competitiveness before assessing factors in Senegal and Nigeria for future expansion decisions. Methods of analysis include the Tarkett index on sales, an overview of the business model and its vision, mission, strategy, and acquisition history; Tarkett's competitiveness is evaluated at the country and firm levels, and the CAGE distance framework is used to assess Tarkett's ability to expand to Senegal and Nigeria. The information below contains all of the details of the analysis and evaluation. According to research and analysis, Tarkett has a proclivity to expand into countries with a high demand for flooring solutions. Tarkett will choose to acquire manufacturers or collaborate with local manufacturers in order to capitalize on local demand empathy. Local manufacturing must remain cost competitive while also capitalizing on the ease of delivery. The report is available in knoowy.com anytime any day.

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Amadi Donald Kelechi

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