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MNE3701 ASSIGNMENT 3 2023

MNE3701 ASSIGNMENT 3 2023

1.1 Feeling Special fashions uses a direct channel of distribution. In direct, there
are no intermediaries. The product goes directly from the producer to the user.
One can also call it as direct marketing or zero level marketing, since no level of
intermediaries is involved.
The evidence in the case study states that “Hammet bypasses the usual
intermediaries, such as such as retail stores, and takes her product directly to
the customer.”
1.2
1.2.1 The sales strategy that Feeling Special Fashions follows is the personal
selling strategy. Personal selling is a face-to-face meeting with a customer.
Also, for many products, it’s the best way to make a presentation and close a
sale. The primary objective of personal selling should be the long term
retention of customers.
1.2.2 Advantages of Personal Selling strategy:
 Through personal selling, you can use body language to convey your
message, answer questions (which can educate customers) and
resolve problems immediately, and build confidence.
 It is the best way to make a presentation and close a sale.
 Personal selling includes the activities of both inside salespeople of
retail, wholesale and service establishments and outside sales
representatives who call on business customers and final
consumers.

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