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Article for week 4 - International Strategic Alliances. Rijksuniversiteit Groningen. MScBA - Strategic innovation management. Hennart (2009) Down with MNE-centric theories! Market entry and expansion as the bundling of MNE and local assets.
Rijksuniversiteit Groningen / Strategic Innovation Management / International Strategic AlliancesSummary of the article 'Boundaries of the Firm: Insights From International Entry Mode Research' by Brouthers, K.D. and Hennart, J. (2007) Course: International Strategic Management (ISM) Study: International Business
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