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This is a concise summary of Marketing Planning 2022 for students MBA KUL, campus Antwerp. This course is given by Professor Kotschedoff Marco. The summary summarizes all the chapters seen in the lectures. All the models/theories are explained with picture...
This document contains all the slides with extensive notes of the 'marketing planning' course taught by prof. Kotschedoff in 2020. This document is NOT a summary. All notes provided in the online lectures are almost literally written out. It includes not...
This is a summary of the OMP (Operational Marketing Planning) class of 2018-2019 in IBS2.
Strategische marketing planning compleet samengevat. Het betreft de 5e druk door K.J. Alsem. De samenvatting kan uitstekend ingezet worden als hulpmiddel tijdens uw opleiding op de hogeschool of universiteit.
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