These are all the chapters of POM of the first year of IBS
13 documents
|64 pages
Principles of Marketing, Chapter 1 Summary - Creating and capturing consumer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 2 Summary - Company and Marketing strategy: building customer relationships.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 3 Summary - Analyzing the marketing environment
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 4 Summary - Managing marketing information to gain customer insight.
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 5 Summary - Consumer Markets & Buyer Behavior
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 7 Summary - Customer-driven marketing strategy: creating value for target customers
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 8 Summary - Products, Services and brands: building customer value
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 10 Pricing Strategies: capturing and understanding customer value
Principles of Marketing, Chapter 14 Summary - Engaging customers and communicating customer value: integrated marketing communications strategy
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of MarketingPrinciples of Marketing, Chapter 15: Advertising and Public Relations IBS1
Principles of Marketing, Chapter 16: Personal selling and the sales promotion
Principles of Marketing, Chapter 18: Creating a competitive advantage IBS 1
Principles of Marketing, Chapter 20 Summary - Social responsibility and ethics
Karel de Grote Hogeschool / Business Management (International Business) / Principles of Marketing Principles of Marketing