Marketing bundel (Engelstalige) met samenvattingen van:
- Strategic Marketing (hoofdstuk 1-7 & 13)
- Global Marketing gehele boek (alle 19 hoofdstukken)
- International Marketing for Small & Medium Enterprises (hoofdstukken 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 & 19)
Ook los te verkrijgen!
3 documents
|62 pages
Strategic Marketing summary of the chapters 1-7 and 13. From the book by D. West et al. third edition. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies,
Wittenborg University of Applied Sciences / Economics and Management / Strategic MarketingSummary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book. Related to the International Marketing for SMEs module.
Wittenborg University of Applied Sciences / Economics and Management / International Marketing for SMEsInternational Marketing, An SME Perspective chapters 1, 2, 3, 4, 9, 13, 14, 15, 16, 17 and 19. Gives sufficient insight to SME's and global marketing practices.
Wittenborg University of Applied Sciences / Economics and Management / International Marketing for SMEs