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Summary Consumer Behavior Book for Premaster Marketing students VU
This document contains an extensive and clear summary of the lecture notes and the chapters of Kardes mentioned in the course. It gives a good feeling of the learning materials and contains loads of examples to make it easy to understand.
The summary got me a 9.7 for the exam!
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Specifications
- School: Vrije Universiteit Amsterdam
- Course: Marketing
- Subject: Consumer Behavior
- All documents for this course ›
- Course code: E_EBE3_CBEH
- Year of study: 2022-2023
Document
- Section: Summaries
- Made on: 01-16-2024
- Type: .pdf
- Pages: 33
- Language: English
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