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Gedetailleerde samenvatting van het boek Principles of Marketing. De hoofdstukken 1 - 16, 18 en 19 worden behandeld.
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Specifications
- School: Rijksuniversiteit Groningen
- Course: Economie en Bedrijfseconomie
- Subject: Marketing for E&BE
- All documents for this course ›
- Course code: EBP033A05
- Year of study: 2016/17
Book
- Name book: Principles of Marketing, Global Edition, 16/E
- ISBN: 9781292092485
- Chapters: 1 - 16, 18 en 19
- Author: Gary Armstrong, Philip Kotler
Document
- Section: Summaries
- Updated on: 04-07-2017
- Made on: 10-03-2016
- Type: .pdf
- Pages: 43
- Language: Nederlands
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Subjects of Economie en Bedrijfseconomie - Rijksuniversiteit Groningen
More Economie en Bedrijfseconomie ›asset pricing & capital budgetting capital structure and financial planning econometrics for be economics of banking financial accounting financial statement analysis intermediate asset pricing international business international business for e&be international business for e&be international economics international macro economics macro economics macroeconmics macroeconomics macroeconomics for e&be management accounting management accounting for be marketing for e&be microeconomics - industrial organization microeconomics for e&be: consumers & firms microeconomics for e&be: consumers&firms operations and logistics management organizational theory and design trade policy and economic integration
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Het document ziet er overzichtelijk uit. Tot in detail is het nog niet gelezen. De opzet is echter prettig te noemen en lijkt representatief voor het boek.
Het was een goede uitgebreide samenvatting.
Thanks!