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Samenvatting Marketing Communications
Een uitgebreide samenvatting van de hoofdstukken 1, 4, 5 en 7 van het boek.
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Specifications
- School: Universiteit Twente
- Course: Communicatiewetenschappen
- Subject: Marketing Communications
- All documents for this course ›
- Year of study: 2e jaar
Book
- Name book: Marketing Communications: A European Perspective
- Chapters: 1, 4, 5 en 7
- Edition: 5e
- Author: P De Pelsmacker, M Geuens & J Van Den Bergh
Document
- Section: Summaries
- Updated on: 05-22-2017
- Made on: 10-06-2016
- Type: .pdf
- Pages: 15
- Language: Nederlands
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Subjects of Communicatiewetenschappen - Universiteit Twente
More Communicatiewetenschappen ›consumer behaviour corporate communicatie intercultural communication marketing communications new media and communication onderzoeksparadigma's philosophy of communication the network society
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