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Begrippenlijst Marktonderzoek: methoden & toepassingen

Begrippenlijst Marktonderzoek: methoden & toepassingen

Begrippenlijst van begrippen uit het boek \'Marktonderzoek: methoden en toepassingen\' van Patrick De Pelsmacker en Patrick Van Kenhove. Hoofdstukken: 1, 2, 3, 4, 6, 8, 9, 10, 11, 12, 14, 16, 20, 24

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