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Summary Marketing Management: a strategic decision-making approach
Summary Marketing Management: a strategic decision-making approach
Chapter 1,2,3,4,5,6,8,9,10,11,12,13,14,16,17,18,19,20
Mullins Orville C. Walker
9780071326377
8th edition
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Specifications
- School: Maastricht University
- Course: International Business
- Subject: Marketing
- All documents for this course ›
Book
- Name book: Marketing Management: a strategic decision-making approach
- ISBN: 9780071326377
- Chapters: Chapter 1,2,3,4,5,6,8,9,10,11,12,13,14,16,17,18,19,20
- Edition: 8th edition
- Author: Mullins Orville C. Walker
Document
- Section: Summaries
- Updated on: 11-30-2017
- Made on: 11-28-2017
- Type: .pdf
- Pages: 42
- Language: Nederlands
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Subjects of International Business - Maastricht University
More International Business ›bedrijfskunde business research methods communicatie corporate governance finance hr analytics information management international business research (ibr) management en organisatie management of organizations and marketing marketing marketing analytics organizational change and consultancy sociale psychologie statistics statistiek
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