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Marketing Management Summary (IBM1 Arteveldehogeschool)
This summary provides a complete and perfectly structured overview of the entire Marketing Management course IBM1 Arteveldehogeschool. this document condenses everything you need to know into a clear, easy-to-study format. It covers the Course Introduction and all 7 Chapters in detail. Crucial examples and case studies are included (which are frequently asked on the exam!).
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Specifications
- School: Arteveldehogeschool
- Course: International Business Management
- Subject: Marketing Management
- All documents for this course ›
- Course code: IBM1106
- Year of study: 2025-2026
Book
- Name book: Marketing Management (Global Edition)
- ISBN: 9781292404813
- Chapters: Introduction, 1, 2, 3, 4, 5, 6, 7 + Case Studies
- Edition: 16th Edition
Document
- Section: Summaries
- Updated on: 01-18-2026
- Made on: 01-18-2026
- Type: .pdf
- Pages: 29
- Language: English
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Subjects of International Business Management - Arteveldehogeschool
More International Business Management ›economics management & leadership in business marketing management spansih
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