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Digitale media: concept en marketing

Digitale media: concept en marketing

Aantekeningen en samenvattingen van het vak Digitale media: concept en marketing. Bij alle begrippen wordt een uitleg toegelicht met voorbeelden. In de aantekeningen wordt de online marketing funnel uitgelegd aan de hand van KSF's (Kern Succes Factoren) en KPI's (Kern Prestatie Indicatoren). Er wordt per stap (Bezoeken, Boeien, Beslissen, Bestellen, Betalen, Binden) gekeken naar de KSF's en KPI's.

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Jenny Leeuwenkamp
Jenny Leeuwenkamp

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Subjects of Media, Informatie en Communicatie - Hogeschool van Amsterdam

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bedrijfseconomie beïnvloedingspsychologie cinematografische elementem contentmanagement digitale media: concept en marketing inleiding marketing marketing media en maatschappij: landschap mediaconcepten theorie 1 medialandschap mediamarketing: online mediapsychologie mediarecht en -ethiek mic ondernemerschap onderzoek & spss onderzoek: pretesting online marketing online media populaire cultuur en media populaire cultuur en media samenvatting 50% recht in de creatieve industrie social media marketing theorie 1 trends in de av sector More Media, Informatie en Communicatie ›

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