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Consumentengedrag druk 5 - ISBN 9789001782535

Samenvatting van het boek consumentengedrag hoofdstuk 1t/m 13!
1 Consumentengedrag en scenario's
2 De marketingcontext
3 De macrocontext
4 De economische omgeving
5 Maatschappelijke ontwikkelingen en trends
6 Cultuur
7 Sociale context
8 Motivatie en behoeften
9 Perceptie
10 Leren en betrokkenheid
11 Attituden en emoties
12 Persoonlijkheid
13 Waarden, lifestyle en typologie�n

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