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Marketing onderzoek (stage jaar 3)

Marketing onderzoek (stage jaar 3)

Voor de opleiding Business Studies, afstudeerrichting marketing, is dit onderzoek verricht gericht op de herpositionering van mediabureau MEO te Alkmaar. Hierbij is kwalitatief onderzoek gedaan middels 5 diepgaande interviews. Hoofdvraag: Hoe moet de herpositioneringsstrategie bij Stichting MEO worden vormgegeven zodat men grotere klanten/opdrachten aan kan trekken?

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