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Geslaagde scriptie SPECO strategisch marketingplan Fontys marktpositie verbeteren sauna

Geslaagde scriptie SPECO strategisch marketingplan Fontys marktpositie verbeteren sauna

Dit is een geslaagde 4e jaars eindscriptie van SPECO Fontys Tilburg van 2019. Het onderwerp betreft een sauna die in moeilijk weer gekomen in. Er zijn te weinig klanten en zij weten niet hoe zij het beter kunnen doen. Dit is een zeer uitgebreide scriptie met zowel theorie- als praktijkonderzoek, met name de 2e is erg uitgebreid met veel interessante bevindingen. Er is gebruik gemaakt van enquêtes en semigestructureerde interviews als onderzoeksmethoden. Alle modellen staan in de de inhoudsopgave. Er is veel aandacht besteed aan de haalbaarheid, budgettering en uitvoering van de meest optimale strategie. Ook is uitgebreid beschreven hoe de omgeving van de organisatie er uit ziet met interne- en externe analyses. Alle interview vragen en resultaten zijn aanwezig.

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Subjects of SPECO - Fontys Hogescholen

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dienstenmarketing marketingplan sportschool voorbeeld groei sportschool mediapsychologie speco speco strategisch marketingplan sport communicatie sport en marketing/manegement sportmarketing sportmedia theorie sportsponsoring strategisch marketingplan speco voorbeeld geslaagde speco scriptie tilburg exploitatie zaalruimte verbeteren bezettingsgraad voorbeeld scriptie internet marketing strategie 2008 More SPECO ›

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