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Geslaagde scriptie verbeteren doelgroep communicatie, TikTok, Instagram, Facebook, Youtube - DPG media - HvA geslaagd oktober 2020 eindcijfer 8

Geslaagde scriptie verbeteren doelgroep communicatie, TikTok, Instagram, Facebook, Youtube - DPG media - HvA geslaagd oktober 2020 eindcijfer 8

Deze scriptie gaat over een groot landelijk tijdschrift van DPG media en haar doelgroep. Probleem: de doelgroep lijkt zich te verkleinen en moet beter aangesproken worden. Er is in deze scriptie veel aandacht besteed aan nieuwe media zoals tiktok, instagram, youtube en facebook. Er zijn enquêtes en interviews gehouden on der de doelgroep (meiden 8-15) en editors van het magazine. Alle vragen en resultaten staan in de bijlagen. Resultaten zijn verwerkt met SPSS en is zeer uitgebreid. Een mooi onderwerp om op een vergelijkbare organisatie toe te passen zonder al het voorwerk te hoeven doen.

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