$ 4.79

Samenvatting reader Merkenstrategie

Samenvatting reader Merkenstrategie

Een Nederlandstalige samenvatting van de 4 teksten uit de reader:
- 10 Principles of Modern Marketing – Lewnes & Keller
- Are Big Brands Dying? – Sharp et al.
- New Brands and Acquiring New Buyers – Romaniuk & Sharp
- Top Five Business Metrics to Track the Strength of Your Brand – Dyson & Munford

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