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Opdracht 7.2: Case the Wawa Way

In dit document wordt de case van Wawa uitgewerkt. Deze case is beoordeeld met een 7.5. Het cijfer had een 8/9 kunnen zijn als ik had beargumenteerd dat de merknaam zowel een associatieve als abstracte naam was.

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Specifications

Level: Universiteit
School: Open Universiteit (NL)
Course: Management
Subject: Strategie en marketing
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Subject code: Strategie en marketing
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Document
Section: Homework & Assignments
Updated on: 10-25-2021
Made on: 10-25-2021
Type: .pdf
Pages: 8
Language: Nederlands
Tags
Strategie en marketing advances studies in management 1 Case: The Wawa Way Wawa Zeker Open universiteit

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