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Summary lectures Retail & Omnichannel Marketing 2020-2021
This is an extensive summary of the lectures of the elective MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business.
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- School: Rijksuniversiteit Groningen
- Course: Marketing
- Subject: Retail & Omnichannel Marketing
- All documents for this course ›
- Course code: EBM880B05
- Year of study: 2020-2021
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- Section: Summaries
- Made on: 11-06-2021
- Type: .pdf
- Pages: 61
- Language: English
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This is an extensive summary of the mandatory readings of the MSc course Retail & Omnichannel Marketing at the University of Groningen's Faculty of Economics & Business. Titles of articles included in the summary: - Steenkamp & Sloot (2018) - Chp 2, 3, 6-...
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Subjects of Marketing - Rijksuniversiteit Groningen
More Marketing ›companies, brands, and consumers consumer psychology customer management customer models data engineering for mads data science methods for mads digital marketing intelligence international marketing market models marketing communication retail & omnichannel marketing statistical learning in marketing strategic marketing
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