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Einführung in die Betriebswirtschaftslehre - Kapitel 4: Absatz -

Einführung in die Betriebswirtschaftslehre - Kapitel 4: Absatz -

Einführung in die Betriebswirtschaftslehre - Kapitel 4: Absatz
Absatzpolitische Fragen, Absatzpolitische Instrumente, Kommunikationspolitik, Distributionspolitik, Produktpolitik, Preis-Absatz-Funktion, Konzept der Preiselastizität, Berechnung der Preiselastizität, Berechnung der Nachfrageänderung mittels der Preiselastizität

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