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Samenvatting Commercieel 2
Onderwerpen:
- Breedte, diepte en lengte van het assortiment
- Assortimentsindelingen
- Trading up en trading down
- Samenstelling assortiment/levenscyclus artikelen
- Samenstelling assortiment/ verwantschappen
- Merkenkeuze
- Inkoopkanalen
- Prijsbeleid
- Omzetberekening/verkoopresultaat
- Artikelpresentatie
- Retailinstrumenten
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- School: Gilde Opleidingen
Document
- Section: Summaries
- Made on: 06-20-2015
- Type: .pdf
- Pages: 9
- Language: Nederlands
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