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Uitgebreide samenvatting van Marketing Research, 5e druk van N.K. Malhotra. ISBN: 9780132279468. Dit uittreksel van Marketing Research is met zorg samengesteld en is goed te gebruiken als ondersteuning bij het studeren. Het boek is compleet samengevat.
Summary of chapter 12 Book: Marketing Research, seventh edition By: Alvin C. Burns and Ronald F. Bush
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