Tag: Consumer psychology

Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...

Rijksuniversiteit Groningen / Marketing / Consumer Psychology

This is an extensive summary/ script of the lecture slides from Motivation Power Leadership from the year 2018. It includes all the content of the slides with additional remarks of the lecturers during the lecture. In their lectures they referred to differ...

Universiteit Leiden / Psychology / Economic and Consumer Psychology

Samenvatting van het bachelorvak Economic and Consumer Psychology aan Leiden Universiteit.

Universiteit Leiden / Psychologie / Economic and Consumer Psychology

Very extensive lecture notes for 'The Psychology of Economic Behaviour', the most popular elective course for social- and economic and consumer psychology at Leiden University. It's a transcript from the lectures, so not just notes. Every chapter starts wi...

Universiteit Leiden / Psychology / The Psychology of Economic Behaviour