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Tag: Distribution intensity
View documents with the tag: Distribution intensity. By downloading summaries, lecture notes, practice exams and study guides at Knoowy you save time studying. Time you can invest to get better grades.
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Summary of "Determinants of distribution intensity"
$ 2.67
4 pages
Summary of the article Determinants of distribution intensity by Gary L. Frazier and Walfried M. Lassar for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.
Tilburg University
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Marketing Management
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Marketing Channel Management
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