Tag: MSC Marketing

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  • MSC MarketingX
Number of documents: 2
  • 13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieber...

    school Rijksuniversiteit Groningen / Marketing / Strategic marketing
    $ 5.80 hits 24 pages downloads 1 downloads
    In winkelwagentje
  • Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...

    school Rijksuniversiteit Groningen / Marketing / Consumer Psychology
    $ 5.80 hits 32 pages downloads 2 downloads
    In winkelwagentje
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