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Tag: Marketing Master
View documents with the tag: Marketing Master. By downloading summaries, lecture notes, practice exams and study guides at Knoowy you save time studying. Time you can invest to get better grades.
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Summary Consumer Behavior | Hoyer, MacInnis, Pieters - Chapter 1-10 + 17 | 7th edition
$ 5.81
48 pages
3 downloads
Summary of the book 'Consumer Behavior' of Hoyer, Macinnes and Pieters (7th edition), used for the course Consumer Behavior 2018/2019 (Radboud University). Chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10 and 17 are included.
Radboud Universiteit Nijmegen
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Business Administration
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Consumer Behavior
Consumer Behavior
by Hoyer, MacInnis, Pieters
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Summary Marketing Performance Articles / RU / 2018-2019
$ 5.81
57 pages
2 downloads
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-...
Radboud Universiteit Nijmegen
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Business Administration
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Marketing Performance
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