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Summary Disruptive Innovation Marketing 2018/2019 - all articles and notes of the lecture slides - University of Amsterdam MSc BA Marketing
Summaries of 22 articles which are required reading for consumer psychology for the Master Marketing. Iyengar, S. & Lepper, M. (2000). When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 79 (6...
Summary of all the articles of the marketing performance course 2018/2019. The following articles are included: Katsikeas et al. (2016), Homburg & Pflesser (2000), Kirca et al. (2005), Maignan & Ferrell (2004), Hillebrand et al. (2015), Rust (2004), Leroi-...
Branding Summary 2018 | University of Amsterdam | MSc Business Administration | Master Marketing | September - mid October
Een uitgebreide uitwerking van de stof behandeld in de werkcolleges. Zo worden bijvoorbeeld alle onderwerpen uit de \'Research Onion\' die voor ons relevant zijn uitvoerig besproken. En worden de begrippen die onder betrouwbaarheid en validiteit vallen uit...
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Upload documentThe summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.
The summary is written with care and comes with high-quality images tables and figures. The summary will be updated constantly so please feel free to give feedback.