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This summary contains part of the book: Marketing Models: Multivariate Statistics and Marketing Analytics (4th edition), written by Dr. Dawn Iacobucci. It contains the complete chapters: 1, 2, 3, 4, 6, 7, 9 and partly chapter 8 (ANOVA). including all the s...
Complete summary of the course lecture slides of the TUe Multivariate Statistics course code 1ZM31. Enjoy studying. -ovd
All the rule of thumb boxes from the book needed for the 1ZM31 Multivariate Statistics; Multivariate Data Analysis by Joseph F. Hair
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