Tag: Strategic marketing

Strategic Marketing summary of the chapters 1-7 and 13. From the book by D. West et al. third edition. Covers marketing strategies, environmental analysis, marketing decisions, segmentation, targeting, positioning, branding strategies,

Wittenborg University of Applied Sciences / Economics and Management / Strategic Marketing

All papers for the course Strategic Marketing Management with good summaries for the compulsory papers

Tilburg University / Marketing Management / Strategic Marketing Management

This document is a summary of chapters 2, 8 and 9 of the book 'Events as a strategic marketing tool' written by Dorothe Gerritsen and Ronald van Olderen. This summary includes the theory for the Progress Test.

Breda University of Applied Sciences / Leisure & Events Management / Productions

Events as a Strategic Marketing Tool by Dorothe Gerritsen & Ronald van Olderen

13 articles for the course Strategic Marketing summarized - Reasoning about competitive reactions: evidence from executives (Montgomery, Moore & Urbany, 2005) - First-mover (dis) advantages: retrospective and link with the resource-based view (1998) Lieber...

Rijksuniversiteit Groningen / Marketing / Strategic marketing

Uitgebreide samenvatting van het boek Strategische en operationele marketingplanning- Kernstof B

Hogeschool van Amsterdam / Commerciële Economie / Strategische marketing

Strategische en operationele marketingplanning Kernstof B by Rustenburg, de Geus, de Gouw