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Tag: customer models
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Summary required readings and articles - Customer Models RUG
$ 7.54
29 pages
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Summary of the required readings and articles for the course customer models at the university of Groningen: - Modeling markets by Leeflang et al. (2015): Chapter 1, 2, 8 (p.261-278, 285-288), 9 (p.322-325) - Advanced individual demand models by Fok (2017)...
Rijksuniversiteit Groningen
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Marketing
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Customer Models
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