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Summary of the article Determinants of distribution intensity by Gary L. Frazier and Walfried M. Lassar for the course Marketing Channel Management (328244) of prof. Inge Geyskens at Tilburg University.
Dit document bevat een samenvatting van het Intensity gedeelte van het vak Concepts in HMS. De samenvatting is geschreven in het Nederlands en gemaakt aan de hand van de colleges en aantekeningen. Dat wat de docent belangrijk acht, staat daarom in de samen...
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