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The second part of a comprehensive and concise summary of the material for the International Marketing exam. It includes all the topics and arguments covered in lectures 4, 5, 6 and 7, as well as chapters 8, 9, 10, 11, 12, 19.
The first part of a comprehensive and concise summary of the material for the International Marketing exam. It includes all the topics and arguments covered in lectures 1, 2 and 3, as well as chapters 1, 2, 3, 5, 7, 18.
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