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Tag: kotler and armstrong
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A summary for the course International Marketing for first years of the studies International Business of the Rijksuniversiteit Groningen. It covers all chapters relevant for the final exam, of the latest edition of the Principles of Marketing book (eight...
Rijksuniversiteit Groningen
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International Business
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International Marketing for IB
Principles Of Marketing 18th edition
by Philip Kotler and Gary Armstrong
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