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Tag: sales promotion
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Hoofdstuk 14 Geïntegreerde marketingcommunicatiestrategie
$ 4.64
9 pages
In deze samenvatting (hoofdstuk 14) van het boek principes van marketing wordt de Geïntegreerde marketingcommunicatiestrategie uitgelegd. Geïntegreerde marketingcommunicatiestrategie hoort bij de P van promotie van de marketingmix. De samenvattingen gebr...
Fontys Hogescholen
/
Bedrijfsmanagement MKB
/
Marketing
Principes van marketing
by Philip Kotler
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