Marketing and advertising

9. What is market research used for?
a) To find new markets and understand customers
b) To make products expensive
c) To increase taxes
d) To hire employees

Which of the following is not a type of advertising?
a) Print
b) Online
c) Word-of-mouth
d) Accounting

What is the main purpose of marketing?
a) To design products
b) To satisfy customer needs
c) To increase production
d) To hire employees

What are the “4 Ps” of marketing?
a) Plan, People, Product, Price
b) Product, Price, Place, Promotion
c) Product, Policy, Place, People
d) Promotion, People, Profit, Plan

Which of the following is not a type of advertising media?
a) Television
b) Radio
c) Accounting reports
d) Social media

What is a target market?
a) The group most likely to buy your product
b) All people everywhere
c) Only employees
d) Random customers

The main goal of advertising is to:
a) Increase awareness and sales
b) Hire staff
c) Control prices
d) Produce goods

What does brand loyalty mean?
a) Changing brands frequently
b) Preferring one brand over others repeatedly
c) Comparing all brands
d) Buying only new brands

What is the main goal of promotion?
a) To communicate with customers
b) To lower prices
c) To reduce staff
d) To improve factories

A slogan in advertising is used to:
a) Increase product price
b) Make the brand memorable
c) Reduce costs
d) Attract employees

Which factor influences consumer buying behavior the most?
a) Weather
b) Price and quality
c) Employee age
d) Warehouse location

Which of the following is a traditional form of advertising?
a) Email marketing
b) Newspaper
c) Social media
d) Website banner