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Marketing - Week 4 - Chapter 8
Use the 46 quiz questions to prepare yourself and test whether you know the subject matter.
Preview (8 of the 46 quiz questions)
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DownloadWhat is the economic value?
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Addressing the needs of the customer.
How does the progress of economic value start?
Flip card
With commodities and goes up to experiences and transformations. In this process the commodity becomes more processed and is often costing more money.
Companies create value together with the customers, which is called co-creation. What creates the joint sphere (value creation in interaction)?
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The provider sphere (production) and the customer sphere (independent value creation).
The marketing mix is used to help determine a product or brands offering. You identify 4 C's to place yourself in the shoes of the customer, which 4?
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1. Cost
2. Consumer
3. Convenience
4. Communication
You also have the 4 P's. This is the organizations point of view. Which 4 P's?
Flip card
1. Price
2. Place
3. Product
4. Promotion
What is customer perceived value?
Flip card
How a firm's offering is perceived by a customer based on their needs, values, psychology, behavior as well als functional and economic factors.
It is also the benefits that customers see in the product or service, weighed against its price.
Do all products address a customer need?
Flip card
They are centered around value creation. Without a value, a company doesn't have a purpose. Value is a complicated matter but can be co-created with the customer. Sometimes companies contribute to change customer values.
Segmenting, targeting and positioning is cyclical and gathers feedback from?
Flip card
- Stakeholders
- Employees
- Customers
Unlock all quiz questions 46 Quizzes
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Add to cartQuestion:
How does the progress of economic value start?
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Check answerAnswer:
With commodities and goes up to experiences and transformations. In this process the commodity becomes more processed and is often costing more money.
Your answer:
input text value
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Question:
Companies create value together with the customers, which is called co-creation. What creates the joint sphere (value creation in interaction)?
Enter answer:
Check answerAnswer:
The provider sphere (production) and the customer sphere (independent value creation).
Your answer:
input text value
Ask answers again
Question:
The marketing mix is used to help determine a product or brands offering. You identify 4 C's to place yourself in the shoes of the customer, which 4?
Enter answer:
Check answerAnswer:
1. Cost
2. Consumer
3. Convenience
4. Communication
Your answer:
input text value
Ask answers again
Question:
You also have the 4 P's. This is the organizations point of view. Which 4 P's?
Enter answer:
Check answerQuestion:
What is customer perceived value?
Enter answer:
Check answerAnswer:
How a firm's offering is perceived by a customer based on their needs, values, psychology, behavior as well als functional and economic factors.
It is also the benefits that customers see in the product or service, weighed against its price.
Your answer:
input text value
Ask answers again
Question:
Do all products address a customer need?
Enter answer:
Check answerAnswer:
They are centered around value creation. Without a value, a company doesn't have a purpose. Value is a complicated matter but can be co-created with the customer. Sometimes companies contribute to change customer values.
Your answer:
input text value
Ask answers again
Question:
Segmenting, targeting and positioning is cyclical and gathers feedback from?
Enter answer:
Check answer
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Marketing - Week 4 - Chapter 8
Products, services and brands
Lecture 5
Number
46 questions
Language
Nederlands
Made on
06-05-2024
Education
Universiteit / Radboud Universiteit Nijmegen / Business Administration
View all 46 quiz questions
-
What is the economic value?
Addressing the needs of the customer. -
How does the progress of economic value start?
With commodities and goes up to experiences and transformations. In this process the commodity becomes more processed and is often costing more money.
-
Companies create value together with the customers, which is called co-creation. What creates the joint sphere (value creation in interaction)?
The provider sphere (production) and the customer sphere (independent value creation). -
The marketing mix is used to help determine a product or brands offering. You identify 4 C's to place yourself in the shoes of the customer, which 4?
1. Cost
2. Consumer
3. Convenience
4. Communication -
You also have the 4 P's. This is the organizations point of view. Which 4 P's?
1. Price
2. Place
3. Product
4. Promotion -
What is customer perceived value?
How a firm's offering is perceived by a customer based on their needs, values, psychology, behavior as well als functional and economic factors.
It is also the benefits that customers see in the product or service, weighed against its price. -
Do all products address a customer need?
They are centered around value creation. Without a value, a company doesn't have a purpose. Value is a complicated matter but can be co-created with the customer. Sometimes companies contribute to change customer values. -
Segmenting, targeting and positioning is cyclical and gathers feedback from?
- Stakeholders
- Employees
- Customers -
What are products?
-
Developing a successful product requires knowledge of fundamental marketing and product concepts. What are the 2 general categories of products?
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Consumer products can be divided into 4 categories, which?
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Industrial or business products can be classified into 7 categories, which?
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Besides the different categories there are 3 product levels?
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What happens through the levels core product, actual product and augmented product?
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What is a service?
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Why aren't most products not a pure good or pure service?
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What are 2 kinds of service?
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What are 4 key rasons behind the growth of B2B services?
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In what 4 aspects do services distinct themselves from goods?
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What are client-based relationships?
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What is customer contact?
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Customer relationships and contact can happen from?
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What is the route to customer relationships?
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To analyze services there are 5 criteria you can use, which?
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What is a differential advantage?
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What are 3 additional P's/elements to the 4 P's: product, place, price, promotion?
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To make decisions about products, decisions are made associated with branding. What is a brand?
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What is a differentiator?
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The brand tells a story and enlists feelings of previous customer experiences. What are parts that a brand can have?
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What are benefits of branding?
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Brand equity is a function of the goodwill and positive brand recognition built up over time. Brand equity consists of 4 major elements, which?
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Brand loyalty is about how likely costumers are to choose another brand. What are the 3 degrees of brand loyalty?
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A powerful brand has a high brand equity. In which 4 dimensions is brand strength measured?
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What is brand value?
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How can brands be supported?
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Blog communities enable dynamic branding, how?
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What is brand advocacy?
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The brand identity prism is a unique set of brand associations reflecting what a brand stands for and the intended promise to the customer as a relationship is forged. What is included in this?
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When it comes to brand development, a company has 4 choices, which?
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Product strategy also involves building a product line. What is that?
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The product length, which is the number of items in the product line can be expanded in 2 ways, which?
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What are brand attributes?
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What are brand values?
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What is brand personality?
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Brand licensing is the licensing of trademarks. What are advantages and disadvantages?
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What do successful brands do?
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