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Marketing - Week 5 - Chapter 10
Use the 34 quiz questions to prepare yourself and test whether you know the subject matter.
Preview (8 of the 34 quiz questions)
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DownloadWhat does the value proposion?
Flip card
It helps to value the process, but also find the fit between customer perceived value and the firm's offering.
The value proposition consists of 2 parts, which?
Flip card
1. Customer profile
2. Profile map
The customer jobs is about customer jobs, gains and pains. What are these?
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- Customer job(s): what customers are trying to achieve in their lives and jobs.
- Gains: what would make customers happy and help them reach their goals?
- Pains: negative outcomes, risks and challenges related to their customer jobs.
The customer profile must be done for each segment, why?
Flip card
To derive pains and create gains from customer jobs.
The value map contains the gain creators, pain relievers and the services. What are these?
Flip card
-Gain creators: how the offerings create customer gains.
- Pain relievers: how the offerings solve the customer pains.
- The products and services: a list of offerings.
Value proposition statement guides your marketing mix. Therefore you need the value proposition canvas. What is this?
Flip card
This is when the value map and customer profile fit each other.
There needs to be a fit between your value proposition (value map) and the consumer segment (consumer profile). How can the 4 P's fit into the 4 C's?
Flip card
Price - Cost
Product - Consumer
Place - Convenience
Promotion - Communication
The more fit means?
Flip card
- More value matching customer segments.
- Better STP process.
- Less risk of inefficient marketing mix.
- Enables pricing leverage.
- More competitive advantage.
Unlock all quiz questions 34 Quizzes
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Add to cartQuestion:
What does the value proposion?
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Check answerAnswer:
It helps to value the process, but also find the fit between customer perceived value and the firm's offering.
Your answer:
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Question:
The customer jobs is about customer jobs, gains and pains. What are these?
Enter answer:
Check answerAnswer:
- Customer job(s): what customers are trying to achieve in their lives and jobs.
- Gains: what would make customers happy and help them reach their goals?
- Pains: negative outcomes, risks and challenges related to their customer jobs.
Your answer:
input text value
Ask answers again
Question:
The customer profile must be done for each segment, why?
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Check answerAnswer:
To derive pains and create gains from customer jobs.
Your answer:
input text value
Ask answers again
Question:
The value map contains the gain creators, pain relievers and the services. What are these?
Enter answer:
Check answerAnswer:
-Gain creators: how the offerings create customer gains.
- Pain relievers: how the offerings solve the customer pains.
- The products and services: a list of offerings.
Your answer:
input text value
Ask answers again
Question:
Value proposition statement guides your marketing mix. Therefore you need the value proposition canvas. What is this?
Enter answer:
Check answerAnswer:
This is when the value map and customer profile fit each other.
Your answer:
input text value
Ask answers again
Question:
There needs to be a fit between your value proposition (value map) and the consumer segment (consumer profile). How can the 4 P's fit into the 4 C's?
Enter answer:
Check answerAnswer:
Price - Cost
Product - Consumer
Place - Convenience
Promotion - Communication
Your answer:
input text value
Ask answers again
Question:
The more fit means?
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Check answerAnswer:
- More value matching customer segments.
- Better STP process.
- Less risk of inefficient marketing mix.
- Enables pricing leverage.
- More competitive advantage.
Your answer:
input text value
Ask answers again
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Marketing - Week 5 - Chapter 10
Pricing and value propositon
Number
34 questions
Language
Nederlands
Made on
06-05-2024
Education
Universiteit / Radboud Universiteit Nijmegen / Business Administration
View all 34 quiz questions
-
What does the value proposion?
It helps to value the process, but also find the fit between customer perceived value and the firm's offering. -
The value proposition consists of 2 parts, which?
1. Customer profile
2. Profile map -
The customer jobs is about customer jobs, gains and pains. What are these?
- Customer job(s): what customers are trying to achieve in their lives and jobs.
- Gains: what would make customers happy and help them reach their goals?
- Pains: negative outcomes, risks and challenges related to their customer jobs. -
The customer profile must be done for each segment, why?
To derive pains and create gains from customer jobs. -
The value map contains the gain creators, pain relievers and the services. What are these?
-Gain creators: how the offerings create customer gains.
- Pain relievers: how the offerings solve the customer pains.
- The products and services: a list of offerings. -
Value proposition statement guides your marketing mix. Therefore you need the value proposition canvas. What is this?
This is when the value map and customer profile fit each other. -
There needs to be a fit between your value proposition (value map) and the consumer segment (consumer profile). How can the 4 P's fit into the 4 C's?
Price - Cost
Product - Consumer
Place - Convenience
Promotion - Communication -
The more fit means?
- More value matching customer segments.
- Better STP process.
- Less risk of inefficient marketing mix.
- Enables pricing leverage.
- More competitive advantage. -
If a segment has different, jobs, pains and gains, what then?
-
How do we test fit and when is it enough?
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What are 2 definitions of price?
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Why is the (economic) pricing important?
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What is the psychological importance of price?
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What is customer value-based pricing?
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What are factors influencing pricing descisions?
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What is the difference between the internal and external price reference of customers?
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How can buyers be characterized in the context of price?
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Producers commonly provide intermediaries with discounts from list prices. What are the 5 categories?
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Geographic pricing involves reductions for transport or other costs associated with the physical distance. What are uniform geographic pricing methods?
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What is transfer pricing?
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What is price discrimination?
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What difference is there between price and non-price competition?
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What is the economic value to the customer (EVC)?
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What the 7 pricing objectives?
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What are the 8 stages of establishing prices?
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How are pricing objectives selected?
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What is the assessment of target market's evaluation of price and its ability to pay?
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How can you determinate the demand?
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How can you analyze demand, cost and profit relationships?
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What is the break even point?
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Why evaluation of competitors prices?
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How do you select a basis for pricing?
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A pricing strategy is an approach designed to influence and determine pricing decisions. How can you select a pricing strategy?
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How can you determine a specific price?
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