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Persuasive Communication - Psychology
Use the 41 quiz questions to prepare yourself and test whether you know the subject matter.
Preview (8 of the 41 quiz questions)
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DownloadWhat is Classical Conditioning?
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You make new associations to existing behavior
What is the difference between unconditioned and conditioned?
Flip card
Unconditioned means that there already was a connection before.
Conditioned means the opposite, we try to relate / connect / bind something new to the old connection, and we want the new thing to elicit some behavior.
What is the process of acquisition, extinction and spontaneous recovery?
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The more you repeat, the more someone reacts (acquisition)
When you repeat it more times without actually giving a reward, the reaction decreases (extinction)
After some time you repeat it again, the reaction is back (spontaneous recovery)
What is stimulus generalization?
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The expanding of specific stimulus.
Conditioned Stimulus lead to Conditioned Response
What are the features of operant conditioning?
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• Learning through missing and guessing (trial and error)
• Organism shows observable, voluntary behaviour (operates)
• Behaviour is instrumental, aimed at reaching a certain state
• It is about the effects of a certain behaviour, positive reinforcement or punishment and negative reinforcement or punishment
What is positive punishment?
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Giving something to let the organism know it is bad behavior
What is negative reinforcement?
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Taking away something from the organism that makes them happy
What is operant conditioning?
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The learning process in which a response in a certain context is followed by adding or removing a reinforcer or a punisher
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Add to cartQuestion:
What is Classical Conditioning?
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Check answerAnswer:
You make new associations to existing behavior
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Question:
What is the difference between unconditioned and conditioned?
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Check answerAnswer:
Unconditioned means that there already was a connection before.
Conditioned means the opposite, we try to relate / connect / bind something new to the old connection, and we want the new thing to elicit some behavior.
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Question:
What is the process of acquisition, extinction and spontaneous recovery?
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Check answerAnswer:
The more you repeat, the more someone reacts (acquisition)
When you repeat it more times without actually giving a reward, the reaction decreases (extinction)
After some time you repeat it again, the reaction is back (spontaneous recovery)
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Question:
What is stimulus generalization?
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Check answerAnswer:
The expanding of specific stimulus.
Conditioned Stimulus lead to Conditioned Response
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Question:
What are the features of operant conditioning?
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Check answerAnswer:
• Learning through missing and guessing (trial and error)
• Organism shows observable, voluntary behaviour (operates)
• Behaviour is instrumental, aimed at reaching a certain state
• It is about the effects of a certain behaviour, positive reinforcement or punishment and negative reinforcement or punishment
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input text value
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Question:
What is positive punishment?
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Check answerAnswer:
Giving something to let the organism know it is bad behavior
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Question:
What is negative reinforcement?
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Taking away something from the organism that makes them happy
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Question:
What is operant conditioning?
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Check answerAnswer:
The learning process in which a response in a certain context is followed by adding or removing a reinforcer or a punisher
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input text value
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Quiz about lecture notes regarding Persuasive Communication, the Psychology (behavior) part. Lecture notes are posted on my profile as well as the Sociology (Media) part of Communication.
Number
41 questions
Language
English
Made on
01-17-2025
Education
HBO / HAN University of Applied Sciences
Documents
View all 41 quiz questions
-
What is Classical Conditioning?
You make new associations to existing behavior -
What is the difference between unconditioned and conditioned?
Unconditioned means that there already was a connection before.
Conditioned means the opposite, we try to relate / connect / bind something new to the old connection, and we want the new thing to elicit some behavior. -
What is the process of acquisition, extinction and spontaneous recovery?
The more you repeat, the more someone reacts (acquisition)
When you repeat it more times without actually giving a reward, the reaction decreases (extinction)
After some time you repeat it again, the reaction is back (spontaneous recovery) -
What is stimulus generalization?
The expanding of specific stimulus.
Conditioned Stimulus lead to Conditioned Response -
What are the features of operant conditioning?
• Learning through missing and guessing (trial and error)
• Organism shows observable, voluntary behaviour (operates)
• Behaviour is instrumental, aimed at reaching a certain state
• It is about the effects of a certain behaviour, positive reinforcement or punishment and negative reinforcement or punishment
-
What is positive punishment?
Giving something to let the organism know it is bad behavior -
What is negative reinforcement?
Taking away something from the organism that makes them happy -
What is operant conditioning?
The learning process in which a response in a certain context is followed by adding or removing a reinforcer or a punisher -
What is meant with delayed gratification?
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What is meant with extinction when it comes to operant conditioning?
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What is 'avoidance-learning'?
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What is meant with intermittent rewards?
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What are the preconditions of operant conditioning?
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What is the Law of effect?
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What is meant with Mere exposure?
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What is the Wear-in / Wear-out effect?
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What is meant with social / observational learning?
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When do we copy behavior of others?
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What are the differences between Operant conditioning and Social learning?
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What are mirror neurons?
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What is psycho-motoric learning?
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What is cognitive learning?
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What are reference groups?
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What are types of reference groups?
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What are methods of reference groups?
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What are applications of reference groups?
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What is perception and what is its process?
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What is meant with Exposure?
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What are the perceptual thresholds of exposure?
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What is Weber's law (exposure)?
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What is meant with Differential Threshold / Just Noticeable Difference (JND)?
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What is meant with Attention?
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What is meant with Interpretation?
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How do we recognize things (interpretation)?
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What are gestalt principles and what 5 principles are there?
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What is meant with Attitude?
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What are characteristics of attitude?
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What is the Cognitive dissonance theory?
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What is the Theory of reasoned action?
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What is meant with the Dual Process Theories?
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What are the 6 principles of social influence (+ bonus principles), by Robert Cialdini?
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