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This is a summary for the course International Marketing for International Business at the Unversity of Groningen. The summary is 40 pages long and covers the material for the 17th edition of the book Principles of Marketing by Gary Armstrong and Philip Kotle...

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Rijksuniversiteit Groningen / International Business / Organisational Behaviour

This summary contains all information you need to know. I sat down over the last 2 weeks, gathered everything and made it into such a good and short summary. - I am 101% certain if you know all of this information you shall get a 7-8 grade on your finial.

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The first part of a comprehensive and concise summary of the material for the International Marketing exam. It includes all the topics and arguments covered in lectures 1, 2 and 3, as well as chapters 1, 2, 3, 5, 7, 18.

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Samenvatting van de hoofdstukken 1 t/m 8 van het boek International Marketing editie 4 geschreven door Pervez. N. Gaudi en Philip Cateora.

Hogeschool van Amsterdam / Commerciële Economie / International Marketing

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