• Verschillende hoofdstuk van consumer insights: segmentatie en persona, biosociale ontwikkelingen en generatie, perceptieproces, leren en geheugen, attitude, motivatie, waarden en betrokkenheid, koopproces, behavioural economy, persoonlijkheid identiteit en...

    Karel de Grote Hogeschool / Marketing
    $ 7,49 hits 57 pages
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