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Samenvatting boek Marketing in Essentie
$ 6.39
20 pages
Topmarketeers hebben allemaal dezelfde missie: de klant centraal stellen in de marketing. Hedendaagse marketing draait volledig om het creëen van klantwaarde en het opbouwen van winstgevende klantrelaties. Meer dan andere marketingboeken biedt Marketing, ...
Hanzehogeschool Groningen
/
Bedrijfseconomie
/
Marketing
Marketing in Essentie
Philip Kotler, Gary Armstrong
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