Rondal F.

This is the reflection assignment of the course Entrepreneurial marketing at the TU Eindhoven. It was graded with a 7.5.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This assignment I created during the course entrepreneurial marketing at the TU Eindhoven. It deals with a summary of the case, pros and cons of the console market, the guitar hero analogy, pricing, and distribution channel. It was graded with a 7.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This assignment I created during the course entrepreneurial marketing. It deals with a summary of the case, Abell's model, Roger's model, and the bowling alley concept. It was graded with a 6.8.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This assignment we had to make during the course entrepreneurial marketing. It deals with a summary of the case, a SWOT analysis, how can they effectively communicate the X3 benefits to the consumer and to the professional market, and segmentation of the m...

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This document contains some exam questions for the course Entrepreneurial marketing. It are questions from the 31 October 2012 exam. Course code: 1ZM75. Education: Eindhoven university of technology.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

This document discusses the most important subjects from the course Entrepreneurial marketing. Course code: 1ZM75. Education: Eindhoven university of technology.

TU Eindhoven / Innovation Management / Entrepreneurial marketing

Summary of the complete book Crossing the chasm by Geoffrey Moore. Crossing the chasm is the bible for entrepreneurial marketing. It tells us how to cross the chasm. In others words, how to reach the mainstream customer. In the end that's where we want to...

TU Eindhoven / Innovation Management / Entrepreneurial marketing Crossing the Chasm Moore